Hi, I’m Catherine
I believe that no creative decision exists in isolation.
My practice is rooted in Narrative Synthesis—a philosophy that views a brand as a cohesive whole rather than a collection of parts. With a foundation in fine art and a career forged as an agency art director, I've learned to see in relationships rather than just outputs; I understand that for a brand to resonate, every element must hold its own weight.
I view my role as architecting the soul of a brand. A less flowery way to put it: I manage the mechanics of creative alignment.
Multidisciplined by necessity, I provide the high-level thinking required to bridge the gap between the visual and the verbal as well as the technical hand to execute. My goal is personification: anchoring a brand's most powerful truths and amplifying them through language, image, and coherence.
Currently based in Melbourne, working across time zones and contexts.
My practice is rooted in Narrative Synthesis—a philosophy that views a brand as a cohesive whole rather than a collection of parts. With a foundation in fine art and a career forged as an agency art director, I've learned to see in relationships rather than just outputs; I understand that for a brand to resonate, every element must hold its own weight.
I view my role as architecting the soul of a brand. A less flowery way to put it: I manage the mechanics of creative alignment.
Multidisciplined by necessity, I provide the high-level thinking required to bridge the gap between the visual and the verbal as well as the technical hand to execute. My goal is personification: anchoring a brand's most powerful truths and amplifying them through language, image, and coherence.
Currently based in Melbourne, working across time zones and contexts.
In good company, past and present: Palm Heights, Garden Club, Farrynheight, Soft Services to name a few.