Hi, I’m Catherine
I believe that no creative decision exists in isolation.
My practice is centres on Narrative Synthesis—the active process of uniting strategy, visuals, and copy into a single, unshakeable identity. With a foundation in fine art and a career forged as an agency art director, I look at how elements interact rather than just focusing on isolated outputs.
I understand exactly where brands tend to fracture, and I ensure every element works in concert. I view my role as architecting the soul of a brand. Or, put more simply: I manage the mechanics of creative alignment.
My goal is personification—anchoring a brand's truths and amplifying them through language, image, and coherence. Multidisciplined by nature, I provide the high-level thinking required to bridge the gap between the visual and the verbal, alongside the technical hand to execute.
Currently based in Melbourne, working across time zones and contexts.
My practice is centres on Narrative Synthesis—the active process of uniting strategy, visuals, and copy into a single, unshakeable identity. With a foundation in fine art and a career forged as an agency art director, I look at how elements interact rather than just focusing on isolated outputs.
I understand exactly where brands tend to fracture, and I ensure every element works in concert. I view my role as architecting the soul of a brand. Or, put more simply: I manage the mechanics of creative alignment.
My goal is personification—anchoring a brand's truths and amplifying them through language, image, and coherence. Multidisciplined by nature, I provide the high-level thinking required to bridge the gap between the visual and the verbal, alongside the technical hand to execute.
Currently based in Melbourne, working across time zones and contexts.